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Thuy-Trang Nguyen - Founder & CEO
THE HEART BEHIND RICHITA

Every meaningful brand begins with a dream.

Richita was born from one woman’s lifelong love of beauty—and a belief that skincare can help people feel confident, radiant, and ready to embrace new possibilities.

“Beauty is not about changing who you are. It is about revealing the confidence that has always lived within you.”

THUY-TRANG NGUYEN  ·  FOUNDER & CEO

Made in Japan
Authentic Craftsmanship
Heritage Since 1952
Manufacturing Excellence
Japanese Quality Standards
Carefully Developed
Founder-Led Vision
Beauty with Purpose
Thuy-Trang Nguyen - Founder & CEO
THE FOUNDER FILM

The Heart
Behind Richita

Experience the journey—from Thuy-Trang’s early dream and lifelong love of beauty to the relationships in Japan that helped bring Richita Bihaku to life.

Thuy-Trang Nguyen - Founder & CEO
WHY RICHITA EXISTS

A lifelong love of beauty became a vision.

In the early 1990s, Thuy-Trang arrived in America carrying the hope of building her own American Dream. Her passion led her to professional skincare education in California and a deeper understanding of the art and science of healthy-looking skin.

With vision, perseverance and a heart for people, she set out to create a brand that combines the best of Japanese innovation with a higher purpose – helping more people feel radiant and confident.

“To her, beauty is confidence – the light in a person’s smile and the courage to believe in new possibilities.”

FROM DREAM TO RICHITA

A journey shaped by
passion, patience, and trust.

Richita was not created overnight. It grew through years of dreaming, learning, travel, collaboration, and shared purpose.

1990s

A DREAM TAKES ROOT

Thuy-Trang builds a life in America and pursues professional skincare education in California, deepening a lifelong passion for beauty.

2016

THE JOURNEY TO JAPAN

Thuy-Trang and Quy Nguyen travel to Japan to meet potential manufacturing partners and explore how their vision could become reality.

2017

A TRUSTED RELATIONSHIP BEGINS

A meaningful relationship develops with an established Japanese manufacturer, opening the way for detailed formulation discussions and testing.

2018–19

REFINEMENT WITH PURPOSE

Years of collaboration, product refinement, quality review, and careful development bring the Richita vision closer to life.

Today

THE NEXT CHAPTER

Richita enters a new chapter—sharing Japanese skincare craftsmanship, founder-led purpose, and meaningful opportunity with communities across America.

A partnership built on trust.
JAPANESE HERITAGE SINCE 1952
OUR JOURNEY TO JAPAN

A partnership built on trust.

Together, Thuy-Trang and Quy Nguyen traveled to Japan seeking more than a manufacturer. They were looking for people who shared their respect for quality, craftsmanship, integrity, and long-term partnership.

Their journey led to years of collaboration with an established manufacturer in Osaka whose heritage began in 1952. Working alongside factory leadership, pharmacists, and skincare specialists, Richita brought together Japanese manufacturing expertise and a founder-led vision centered on thoughtful beauty and customer confidence.

Formulation & Testing
Quality Control
Product Inspection
Careful Filling & Packaging
WHAT RICHITA BELIEVES

Beauty with a heart at its center.

01

Beauty Is Confidence

Skincare should support the confidence, strength, and radiance already present in every person.

02

Craftsmanship Is Trust

Every Richita ritual reflects years of partnership, thoughtful development, and respect for Japanese manufacturing expertise.

03

Opportunity Is Shared Growth

Beauty can create a ripple effect—more confident people, stronger families, and meaningful opportunities for communities.

From Japanese expertise to your daily ritual

From Japanese expertise to your daily ritual.

The same care, craftsmanship and beauty philosophy in every formula.

THE NEXT CHAPTER IS BRIGHTER

SHARE BEAUTY. CREATE OPPORTUNITY. GROW TOGETHER.

Richita welcomes beauty professionals, creators, salon and MedSpa owners, entrepreneurs, and community leaders who believe that beauty can build confidence, create meaningful opportunity, and inspire a brighter future—together.